As a skilled and ambitious professional with more than 20 years of experience designing, developing, directing, and executing successful creative projects I oversee digital design and UX at Cancer Treatment Centers of America and am in charge of creating best-in-class user experience to increase customer engagement and conversion through user-centered design. I also create and manage design specifications and brand standards as well as collaborate with internal teams to create consistent and cohesive experience.
Mobile-First Design
Mobile-first design methodology forces a designer to focus on what’s really important and necessary due to limited space and technology available on a mobile device. This ensures easier and faster mobile browsing experience by tailoring content and layout built for mobile.
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Digital Experience Design
Provide expertise in visual direction, artistic innovation, and brand positioning. Empower users to find what they need without thinking or having to guess through well-engineered user experience, site architecture and visual design.
The recent overhaul of the website includes complete restructuring and rethinking of every component that existed in the old site. The new site is leaner in content and richer in experience delivering personalized experience based on visitor data and serving relevant information.
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UX/UI design and various online/offline creatives
Conduct extensive research on market/industry trends, site analytics, user demographics and competitive marketplace data to achieve on-target project development. Deliver improvements and measurable impact in customer acquisition and retention through data-driven design methodology.
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Brand Standards
Create standards pertaining to digital design, refresh outdated information and advocate to departments about the company’s brand standards.
